| Shaping - Business responds to Accelerating ChangeThe Greek mathematician Archimedes used to say he only needed a lever to move the whole world. Today Archimedes might be a shaper, someone who has the aspirations, mind-set, management capabilities and capacity for risk to revolutionize an industry. Just think of the changes wrought by the telephone and steam engine in an earlier era, and by the personal computer, social networks, cell phones and Internet advertising today, and you can begin to understand the ways in which shapers can upend perceptions of risk and reward. Innovative companies can’t simply adapt to change; they need to instigate that change before the ground shifts from under them. Shapers alter mindsets; they shake things up — and they can move worlds. |
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